RICHFIELD PUBLIC SCHOOLS
ADVERTISING IN THE SCHOOLS
[Note: School districts should carefully consider whether they wish to allow advertising in school district facilities or publications. Once advertisements are accepted, First Amendment Rights may limit the school district’s ability to reject specific advertisements or to regulate the content of advertisements.]
The purpose of this policy is to provide guidelines for the advertising or promoting of non-school programs, activities, products or services to students and parents in the schools.
II. GENERAL STATEMENT OF POLICY
It is the school district's policy that the name, facilities, staff, students or any part of the school district shall not be used for advertising or promoting the interests of a commercial or non-profit agency or organization except as set forth below.
III. ADVERTISING GUIDELINES
A. School publications, including publications such as programs and calendars, may accept and publish paid advertising provided advanced approval is granted by the superintendent or designee and in no instance shall publications accept advertising for alcohol, tobacco, drugs, drug paraphernalia, weapons, or obscene, pornographic or illegal materials. Advertisements may be rejected by the school district if determined to be inconsistent with the educational objectives of the school district or inappropriate for inclusion in the publication. For example, advertisements may be rejected if determined to be false, misleading, or deceptive, or if they relate to an illegal activity or antisocial behavior. The faculty advisor is responsible for screening all such advertising for appropriateness, including compliance with the school district policy prohibiting sexual, racial, and religious harassment. The faculty advisor is responsible for presenting screened advertising to the superintendent or designee for approval.
B. The school board may approve advertising in school district facilities or on school district property. Any approval will state precisely where such advertising may be placed. The restrictions listed in Section A above will apply. Advertising will not be allowed outside the specific area approved by the school board.
C. Donations which include or carry advertisements must be approved by the school board.
D. The school district or a school may acknowledge a donation it has received from an organization by displaying a "donated by", "sponsored in part by", or a similar by-line with the organization's name and/or symbol on the item. Examples include activity programs or yearbooks.
E. Nonprofit entities and organizations may be allowed to use the school district name, students, or facilities for purposes of advertising or promotion if the purpose is determined to be educationally related and prior approval is obtained from the school board. Advertising will be limited to the specific event or purpose approved by the superintendent or designee.
F. Contracts for computers or related equipment or services that require advertising to be disseminated to students will not be entered into or permitted unless done pursuant to and in accordance with state law.
G. The inclusion of advertisements in school district publications, in school district facilities, or on school district property does not constitute approval and/or endorsement of any product, organization, or activity. Approved advertisements will not imply or declare such approval or endorsement.
Advertising revenues must be accounted for and reported in compliance with UFARS. A periodic report shall be made to the school board by the superintendent regarding the scope and amount of such revenues.
Legal References: Minn. Stat. § 123B.93 (Advertising on School Buses)
Minn. Stat. § 125B.022 (Contracts for Computers or Related Equipment or Service)
Minn. Stat. § 173.08 (Excluded Road Advertising Devices)
Cross References: MSBA/MASA Model Policy 421 (Gifts to Employees and School Board Members)
MSBA/MASA Model Policy 702 (Accounting) Board Policy 704 (Annual Audit)
ADOPTED BY THE BOARD OF EDUCATION: July 21, 1997
REVISED BY THE BOARD OF EDUCATION: October 4, 1999; October 21, 2002
REVIEWED BY THE BOARD OF EDUCATION: September 4, 2007, May 5, 2008
REVISED BY THE SCHOOL BOARD: December 17, 2018